Shahrukh Khan’s Ra.One creates many record before release
By Rizwan Khatik - Sat Oct 15, 3:50 am
Shahrukh Khan’s Ra.One creates many record in Bollywood before release on October 26, 2011. Ra.One’s television broadcasting rights had been sold to Star India for a record sum of 40 crore (US$8.92 million), surpassing the previous record of 3 Idiots for 33 crore (US$7.36 million). The film’s music rights were bought by T-Series for 15 crore (US$3.35 million) whilst the distribution rights were acquired by Eros Entertainment for 77 crore (US$17.17 million).
The producers of Ra.One set a record marketing budget of around 52 crore (US$11.6 million), of which 15 crore (US$3.35 million) had been used for online promotion, making it the highest ever for a Bollywood film. Ra.One set several records among Indian films for the volume of theatrical release, both in India and worldwide. Nationally, Ra.One will release in 3,000 screens, breaking the record of Bodyguard which released in 2,600 screens. Overseas, the film is currently scheduled to release in 500 screens, including 20 screens in Germany (in the dubbed version), 200 screens in South Korea and 25 screens in Taiwan. International screens is expected to go up to 1,000 as the date of the film’s release nears. Ra.One will release in 3D in 550 select screens around the world.
The first international premiere of Ra.One will be held in Dubai on October 24, 2011. Additional premieres are expected to take place in London on October 25, New York and Toronto.
It should be noted that Ra.One is a science fiction superhero film written and directed by Anubhav Sinha, and starring Shahrukh Khan, Kareena Kapoor and Arjun Rampal in the lead roles. It also stars Shahana Goswami, Dalip Tahil and Chinese-American actor Tom Wu in supporting roles, along with Rajinikanth, Sanjay Dutt and Priyanka Chopra in guest appearances. The film is jointly produced by Eros International and Khan’s production company, Red Chillies Entertainment . It is now set to have a worldwide release during the Diwali weekend of October 26, 2011. It is its dubbed versions in Tamil, Telugu and German. Ra.One is currently India’s most expensive film to date and will be released in both 2D and 3D formats across 3,500 screens worldwide.