Turkish beauty magazine ties Muslim veil to glamor
By Rizwan Khatik - Wed May 02, 1:50 pm
Turkey’s first fashion magazine for conservative Islamic women looks set to win the challenge. In less than a year since it was launched last June, the monthly Ala meaning “beauty” has become a mainstream glossy.
With a circulation of 20,000, it is only slightly behind the Turkish versions of Cosmopolitan, Vogue and Elle magazines.
Ala’s pages are splashed with models reflecting a conservative Islamic style, all wearing headscarves and long dresses, with their arms and necks covered.
Ala’s editor, 24-year-old Hulya Aslan, has first-hand experience with Turkey’s headscarf troubles. Because she insisted on wearing one, she had to give up a university education, instead finding work at a bank.
“Now there is normalization, an improvement. Now our veiled comrades can enter university and have more professional opportunities,” she told AFP. “For the last five or six years we can say we have turned the corner.”
Ala, created by two advertisers, offers the usual fare of health tips, travel pages and celebrity interviews, supplemented by a strong dose of loud and clear Islamic activism.
“Veiled Is Beautiful” proclaims one advertisement, driving home the point with the words: “My way, my choice, my life, my truth, my right.”